Cart 0

News — bell

Communicating good cycling behaviour

bell bicycle Cities Cycling Marketing and communications Strategy

With so many men turning to bikes for exercise, and many having not a clue about good behaviour on shared paths, it's getting scary to be a pedestrian, especially with children around. So, I've been thinking about how to communicate good shared path protocols for cyclists. Building on thinking for a cycling behaviour strategy for the City of Sydney, I've just made some mock-ups (below). First, it should be unmissable, big and bold, so no one can be in doubt that it's important. So a full width path stencil should do the trick. Second, it should clearly illustrate the behaviour, so...

Read more →