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News — Climate change

Signs and wonders #4 – playing in the wacky zone, poo-themed campaigns, communicating with cyclists, making climate change visible

Climate change Facilitation Innovation Marketing and communications

This Signs and Wonders focuses on making communications that people actually SEE: that grasp their attention. [Of course, no one expects visibility alone to change the world, but if we’re invisible we’re not even in the game!] Playing in the wacky zone The trick to grabbing attention is to surprise and break stereotypes, which means that, as communicators, we need to be able to surprise ourselves! So how could we do that? I’ve been experimenting with some simple ways to encourage out-of-the-box creative thinking. Last year I did a crowd-sourcing experiment that provided a pile of cool ideas. Since then...

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Visit to a south coast tornado site

Climate change

Finally got down to Gerroa to visit the site of a tornado that ploughed through the coastal forest on Seven Mile Beach in February this year. It was one of several that touched down then. One smashed its way through suburban Kiama, wrecking many homes. I know this coast very well and nothing similar has occurred in my lifetime, or in the folk memory of the region. I wanted to see for myself because there was debate at the time whether it was a massive wind or an actual tornado. The first thing that surprised me was the width of...

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Doha-what the?

Climate change

Wondering what's happening at the much-un-discussed Doha Climate Conference? Check some fascinating fly-on-the-wall snippets from globe-trotting Australian green finance guru, Sean Kidney: And more at - http://climatebonds.net/category/blog/ For e...

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Koch Brothers funded climate study confirms the science

Climate change

Item in the Climate Bonds blog (http://climatebonds.net/category/blog) > Huge study confirms climate science. The Koch Brothers are famous for funding Tea Party activists and climate change deniers. They contributed $150k to a project led by scept...

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Making climate change real

Climate change climatechange

Ten Principles for Making Climate Change Real for Your Community In a spirit of openness, Pat Armstrong shares climate change communication principles developed by a small group of participants in a workshop run by Prof Bob Stevenson at the World ...

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