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News — diffusion

Nuggets from Alan AtKisson

diffusion Facilitation strategy

Lots of people have opinions about behaviour change, but Alan AtKisson is the real thing...a corporate change guru who's been inspiring people for decades. Here's a Triple Pundit article from a participant in one of his workshops who took away thr...

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Who's the right inviter?

credibility diffusion Marketing and communications Motivation Strategy

I???ve observed that most behaviour change ??? perhaps around 75% ??? is triggered by a conversation. This makes sense in the light of diffusion or viral theories which see behaviour change travelling contagiously along networks of people who know each ...

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