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News — framing

WWF-UKs push for values-based campaigning

framing marketing Marketing and communications Motivation

World Wildlife Fund UK has recently taken a deep dive into the murky world of psychology to try to understand why those darned humans are so reluctant to do the right thing, especially with a global emergency that doesn???t allow us the leisure of w...

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Deutsche Bank's dunderheaded climate change message

Climate change framing Marketing and communications

My friend Sean just told me about Deutsche Bank's huge carbon counter in Times Square. Here's a picture of it. It supposedly counts the number of tonnes of CO2 in the atmosphere.I have to be careful to moderate my language here, so I'll just say: ...

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Even a humble sign can be great

framing Marketing and communications

Just got back from training the staff of Environment Bay of Plenty in New Zealand. NZ's regional councils are interesting beasts. The do the work that a host of state agencies would do other countries, everything from water quality, to air polluti...

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