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News — marketing

Powered by delight

marketing Marketing and communications

To be delighted is to be pleasantly surprised. How easily we forget the power of delight. It makes people happy and optimistic. It creates salience, so people notice things. It attracts, so people want more. It sparks conversation, so news spreads...

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WWF-UKs push for values-based campaigning

framing marketing Marketing and communications Motivation

World Wildlife Fund UK has recently taken a deep dive into the murky world of psychology to try to understand why those darned humans are so reluctant to do the right thing, especially with a global emergency that doesn???t allow us the leisure of w...

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Some interesting responses

marketing Marketing and communications

Some interesting responses to my article The problem with social marketing ??? why you can???t sell change like soap From a senior social marketing consultant: I also find social marketing limited but have to report that it has become an industry. It ...

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The problem with Social Marketing - why you can't sell change like soap

marketing Marketing and communications silobusting strategy

If you work in health promotion or sustainability, you???ll have heard of ???Social Marketing??? and ???Community-based Social Marketing???. Lately I???ve noticed how these communication methodologies are being treated with almost magical reverenc...

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"Grass is dumb" and other brilliant campaigns

marketing Marketing and communications

Some ads that brilliantly breathe life into old-hat messages by taking delightful and unexpected angles. Denver Water tells us something unusual about grass...http://osocio.org/message/grass_is_dumb/Keep California Beautiful demonstrates an except...

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